Mental Health Awareness Month is here, but for Newport Healthcare, supporting patients at every stage of their mental health journey is a year-round responsibility. The executive team discusses providing compassionate, individualized care that empowers young people to heal and grow.
MENTAL HEALTH MATTERS
Mental health is deeply connected to every aspect of a person’s life, from physical health to relationships, education, and workforce productivity.
Promoting it is therefore critical, especially amid the ongoing mental health crisis in the US, for which Mental Health Awareness Month serves as an important reminder each May.
However, the reality is that mental health and wellness should be a national priority every single day.
Meaningful progress has been made in reducing the stigma surrounding mental health issues, but too many individuals and families still face barriers to accessing care or feel hesitant to seek help.
“National awareness efforts play a vital role in normalizing conversations, encouraging early intervention, and reinforcing the importance of evidence-based mental health care,” emphasizes Brian Setzer, Chief Executive Officer of Newport Healthcare (Newport) – a leading provider of evidence-based behavioral health treatment for youth, young adults, and families.
“At a broader level, promoting mental wellness strengthens communities; when people have access to the right support at the right time, outcomes improve for individuals and families. Mental Health Awareness Month helps shine a light on that collective responsibility and the work that still needs to be done.”
Newport supports Mental Health Awareness Month by sharing resources throughout May with its audience of mental health professionals, past and current patients, and families.
The company conducts continuing education webinars and promotes the awareness month on its social media channels to highlight specific mental health trends and share inspirational stories of hope.
Various events are also held at Newport programs across the country for employees and patients to celebrate mental health and well-being.
“But really, every month is Mental Health Awareness Month at Newport,” acknowledges Setzer.
“We are focused year-round on sharing information, reducing stigma around treatment, and increasing access to care for young people and families.”

CONTINUUM OF CARE
The full continuum of care at Newport includes nationwide residential services, partial hospitalization programs (PHPs), and intensive outpatient programs (IOPs) for mental health and substance use disorders, as well as psychiatric inpatient services.
Newport’s family-centered, integrated approach fosters sustainable healing from a foundation of compassionate care and clinical expertise.
“Our stated mission is to provide results-driven, clinically integrated behavioral healthcare to individuals and families – creating hope, sustainable healing, and resiliency,” Setzer outlines.
Newport’s vision is to be the transformative leader in behavioral healthcare, focused on increasing access, driving innovation, and fostering authentic connections that inspire hope.
The company currently has residential treatment programs in eight states: California, Connecticut, Massachusetts, Minnesota (MN), North Carolina, Utah, Virginia, and Washington.
It also has outpatient treatment programs in each of those states, along with Georgia, Maryland, Pennsylvania, and Wisconsin, as well as an inpatient hospital in Brooklyn Park, MN.
“We have over 3,500 dedicated employees across the US. Our workforce of skilled and compassionate individuals is integral to the important, life-changing work we do,” Setzer says.
“At a broader level, promoting mental wellness strengthens communities; when people have access to the right support at the right time, outcomes improve for individuals and families. Mental Health Awareness Month helps shine a light on that collective responsibility and the work that still needs to be done”
Brian Setzer, Chief Executive Officer, Newport Healthcare
INNOVATIVE TECHNOLOGIES
Newport has expanded into new markets and added to its service offerings over the past few years.
This includes developing a learning health system, using valuable data gathered over many years to improve care quality as the company grows – by infusing best practices at scale and improving reliability in its outcomes.
“We continue to expand our service offering with a commitment to excellence and leading with innovation as patient needs evolve in each region across the US,” affirms Jameson Norton, MBA, FACHE, Chief Operating Officer.
Moreover, Newport is leaning into various technologies both in the delivery of care and the care itself.
For adult patients with treatment-resistant depression, the company’s PrairieCare division in Minnesota has deployed transcranial magnetic stimulation (TMS), a US Food and Drug Administration (FDA)-approved intervention that gives patients who have struggled for years an opportunity for relief.
Newport’s outcomes data shows that more than half of their TMS patients experience 50 percent improvements in their depression symptoms.
“We have also built out technologies that allow us to analyze data, patterns, and outcomes, providing us with tailored approaches to treatment at the individual level,” says Chief Innovation and Optimization Officer, Dr. Brent Nelson, MD.
In addition to offering innovative services like TMS, Newport is embracing the artificial intelligence (AI) revolution – to assist rather than replace humans.
“There is more demand for mental health services than can be possibly managed by our existing workforce. We must work smarter to be able to let our workforce focus on human connection, interaction, and healing, and use our AI assistants to help us get the busy work of healthcare accomplished in automated ways,” insights Nelson.
“We can deploy innovations around data gathering, writing documentation, providing assistants to facilitate real-time, continuous communication, and automated tracking of things that need to be accomplished in the context of care.”
The goal is to make the experience even more of a human connection, with AI working in the background to ensure Newport is meeting the highest levels of quality and safety.
This has also provided the company with significant insight into its data around outcomes and measures.
“In the past, it would have taken an army of statisticians to manage and analyze our data. Now, with AI assistants, we can put that power directly in the hands of our healthcare experts to allow them to find actionable patterns in their data,” Nelson enthuses.
“There is more demand for mental health services than can be possibly managed by our existing workforce. We must work smarter to be able to let our workforce focus on human connection, interaction, and healing, and use our AI assistants to help us get the busy work of healthcare accomplished in automated ways”
Dr. Brent Nelson, MD, Chief Innovation and Optimization Officer, Newport Healthcare
CLINICAL COMPLEXITY
Mental health treatment is not one-size-fits-all, and the populations Newport serves are increasing in clinical complexity.
“Expanding our capabilities allows us to meet people where they are, with care that is clinically appropriate and proven to be effective,” Norton notes.
As the demand for mental health services continues to grow, so does the responsibility to ensure care is accessible and adaptable.
That means investing in a full continuum of care, developing specialized programming, and being intentional about addressing gaps that have historically limited access to quality treatment.
“Accessibility and affordability are essential to expanding care in this country. Whereas mental health treatment 15 years ago was prominently private pay – meaning it was paid directly out of pocket by families – they are increasingly turning to their insurance provider to pay for care,” observes Norton.
“Partnering with insurance providers helps families access quality healthcare much more easily. We currently accept most major insurances and are actively adding more – this is a priority for families and for Newport.”
Adapting to the changing mental health landscape in the US is essential. The needs of children, teenagers, and young adults are evolving rapidly, influenced by factors like technology, social dynamics, academic pressure, and broader societal uncertainty.
At the same time, there is increased acuity, earlier onset of symptoms, and more complex co-occurring conditions.
“If we don’t evolve alongside those changes and diversify our capabilities, we risk falling short of what patients and families truly need,” Norton warns.
“That means continuously reassessing how care is delivered, expanding access points, and integrating new, evidence-based approaches that reflect both clinical advancements and real-world challenges.”
This also requires a willingness to listen to patients, families, and clinicians on the front lines and use that insight to inform innovation.
Whether it’s enhancing specialized programming, strengthening early intervention, or leveraging data to guide treatment, adaptability is what allows Newport to stay effective and relevant.
“By staying responsive to the changing mental health landscape, we can ensure the care we provide remains impactful, accessible, and aligned with the realities families are facing right now,” Norton sets out.

OUTCOMES RESEARCH
Newport is proud of its focus on measurement-based care programs and long-standing commitment to outcomes research.
The company has a dedicated Center for Research and Innovation focused on tracking and analyzing its treatment outcomes.
Recent data highlights the effectiveness of the company’s treatment programs, showing patients experience measurable improvements in depression, anxiety, suicide risk, well-being, family attachment, general functioning, and other measures.
“Independently reviewed by a third-party academic consultant, this research is evidence that our comprehensive treatment model creates transformative, lasting results for adolescents and young adults in both residential and outpatient care,” acclaims Norton.
“Outcomes studies are essential because they ensure we’re not just providing care – we’re delivering care that truly makes a difference.
“In behavioral healthcare, it’s critical to move beyond intention and rigorously measure impact. Our outcomes data allows us to evaluate what’s working, identify opportunities to improve, and hold ourselves accountable to the patients and families we serve,” he adds.
The data is used to inform every aspect of treatment and helps Newport to refine clinical models, tailor interventions to better meet the needs of specific populations, and ensure its approaches are grounded in evidence.
This continuous feedback loop allows the company to adapt in real time and stay aligned with best practices in the field.
“We also track how patients are doing after they leave our care, and we can see they maintain improvements months later and are functioning better in multiple aspects of their daily lives, such as relationships, school, work, and family connection,” Norton states proudly.
Just as important, outcomes data builds trust. For families making incredibly important decisions about care, having transparency into proven results provides confidence that they are choosing a program dedicated to quality, accountability, and long-term success.
“Ultimately, our focus on outcomes is about ensuring every young person who comes to us has the best possible opportunity to heal and thrive,” Norton says.
“By staying responsive to the changing mental health landscape, we can ensure the care we provide remains impactful, accessible, and aligned with the realities families are facing right now”
Jameson Norton, MBA, FACHE, Chief Operating Officer, Newport Healthcare
SPECIALIZED OCD CARE
For children and adolescents struggling with obsessive-compulsive disorder (OCD), Newport has developed specialized care, recognizing both the complexity of the condition and profound impact it can have on a young person’s development and daily life.
About 20 percent of people with OCD experience onset at age 10 or earlier. It is also often misunderstood or misdiagnosed, which can delay effective treatment, so early identification and the right clinical approach are critical.
“Our programs are grounded in evidence-based practices, particularly exposure and response prevention (ERP) therapy, which is widely considered the gold standard for treating OCD,” Norton tells us.
“What sets our approach apart is how we integrate this modality into a broader, individualized treatment plan that also addresses co-occurring conditions, family dynamics, and the unique developmental needs of each patient.”
Newport also places a strong emphasis on family involvement, equipping parents and caregivers with the tools and understanding they need to support their child’s progress outside of treatment.
“Ultimately, our goal is not just symptom reduction, but helping young people regain a sense of control, confidence, and the ability to fully engage in their lives,” he assures.

CLINICALLY CREDIBLE
Clearly, Newport is uniquely positioned to serve adolescents and young adults on a national basis across the full continuum of care.
“We are heavily focused on refining our care delivery models to create a partnership with our patients, their families, and their insurance providers to ensure treatment accessibility, affordability, and best-in-class outcomes,” Setzer informs us.
Looking ahead, the company is committed to improving timely and efficient access to care in every market while advancing its clinical outcomes and its position as a trusted and clinically credible leader in behavioral healthcare.
“Part of fulfilling this promise is ensuring Newport is a great place to work for our employees, allowing them to grow as professionals in our team-based care model, career ladders, and training opportunities,” Norton shares.
Newport’s central focus is to deliver the highest quality of care through understanding and respect for the individual’s journey.
“We utilize deep connections, team-based approaches, and focused treatments based on modern, research-proven techniques,” Nelson closes.
“The goal is to get the individual back to health and back to their life in a way that supports their full recovery.”
This article was contributed by a guest author and published by the editorial team at Healthcare Outlook, part of the Outlook Publishing global network of B2B industry magazines.
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